Highlight Hotel Group is a dynamic hotel chain known for its unique locations and welcoming atmosphere. The company is part of Cobraspen Group, an innovative real estate developer with a passion for special projects. As a Content Marketer you will mainly work for Highlight Hotel Group, but you will also support some of Cobraspen’s marketing projects. This versatile environment offers you the chance to show your creativity on a variety of brands and target groups.
You are the driving force behind our content strategy. You’ll work closely with locations and our conversion specialist to take the brand experience to the next level. Whether it’s developing inspiring campaigns, creating engaging content or increasing the online visibility of our hotels – you’ll make sure our message stands out!

What will you do?
- Design and execute engaging marketing and content strategies;
- Develop and manage strong content plans;
- Graphic design, writing catchy, clear and compelling copy and creating various forms of content (from social media posts to brochures);
- Translating marketing trends into impactful content and campaigns;
- Using AI and other tools to optimize your work and make it more efficient;
- Coordinate photo shoots and video productions to enhance the hotels’ visual identity;
- Monitor the performance of campaigns to make improvements and suggestions.
The ideal candidate?
You are a content marketing generalist with a passion for branding, graphic design, copywriting and creating photo/video content. You combine strategic insight with a ‘hands-on’ mentality: you do not only develop the marketing strategies, but also execute them yourself. Thanks to your broad professional knowledge, you know how to effortlessly respond to the different target groups and brands within Highlight Hotel Group and Cobraspen. In addition, you are proactive, analytically strong and have an eye for detail. You feel at home in a dynamic environment where no two days are the same. The following qualities are a requirement.
- HBO working and thinking level with a completed, relevant education;
- Minimum of 3 years work experience;
- Proficient in Dutch and English;

What can we offer?
- A challenging and varied position within a growing organization;
- An inspiring work environment with an enthusiastic and driven team;
- Room for personal and professional development;
- A competitive salary and good company benefits;
- Collective health care plan, pension plan and company fitness plan;
- The most beautiful work locations in the country (yes, really) and fun team outings and activities.
Zie jij jezelf al werken als Content Marketeer bij Highlight Hotel Group en Cobraspen? Stuur je motivatiebrief en cv naar m.vanderweerd@highlighthotelgroup.com t.a.v. Mathilde van der Weerd. Wij kijken uit naar jouw reactie!