SugarFactory - Binnenstraat blauw - Highlight Hotel Group

New name for our event venue

1 May 2023

As of 3 April 2023, event location SugarCity Events has been rebranded SugarFactory. With this new name, SugarFactory will profile itself nationally and internationally as a location for large-scale (corporate) events in an industrial setting. The venue’s name change reflects both its history and essence. SugarFactory is a raw event venue in a former sugar factory, turning every event into a unique and unforgettable experience.


SugarFactory is located atSugarCity, which Cobraspen Group developed on the site of the former CSM Sugar Factory. This factory was in operation from the mid-nineteenth century until the early 1990s. With its new name,SugarFactory proudly reflects on this impressive industrial past.